Western Digital Purple Surveillance Hard Drive 10 TB, (WD101 PURP)

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WD Purple Pro 10TB Surveillance Hard Drive | WD101PURP – 3.5” SATA, AI-Optimized, 64-Camera Support, 550TB/Year Workload, 5-Year Warranty

Name: WD Purple Pro 10TB Surveillance Hard Drive | WD101PURP – 3.5” SATA, AI-Optimized, 64-Camera Support, 550TB/Year Workload, 5-Year Warranty
Brand: Western Digital
SKU: WD101PURP
Price: 629.00 AUD
Availability: InStock

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Western DigitalSKU: WD101PURP

Price:

$629.00 AUD $744.00 AUD

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Pickup available at 1/30 Tower Ct

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The WD Purple Pro 10TB Surveillance Hard Drive (WD101PURP) is engineered for smart video systems, AI-enabled surveillance servers, and enterprise-scale NVRs. Featuring AllFrame™ AI technology, support for up to 64 HD cameras and 32 AI streams, and a 550TB/year workload rating, this drive is designed for demanding 24/7 operations. With a robust 5-year warranty, OptiNAND™ technology, and advanced thermal and environmental resilience, it’s the go-to solution for deep learning analytics, smart city deployments, and multi-stream commercial video systems.

What’s Included in the Box

1 × WD Purple Pro 10TB Surveillance Hard Drive (WD101PURP)
OEM anti-static packaging

Main Features

High-Capacity 10TB Storage: Handles high-resolution, multi-camera environments
AllFrame™ AI Technology: Reduces dropped frames and improves playback quality
Supports 64 HD Cameras + 32 AI Streams: Ideal for advanced analytics and multi-stream NVRs
OptiNAND™ Technology: Enhances performance, capacity, and reliability
Workload Rating up to 550TB/year: Designed for intensive, always-on video data capture
MTBF of up to 2 Million Hours: Built for 24/7 mission-critical environments
Tarnish-Resistant Components: Ensures durability in harsh environments
Supports WDDA™ (Western Digital Device Analytics): Enables proactive health management in compatible systems
Full Multi-Bay Support: Reliable in large-scale surveillance arrays

Detailed Specifications

Model Number: WD101PURP
Capacity: 10TB
Interface: SATA 6 Gb/s
Form Factor: 3.5-inch
Cache: 256 MB
RPM: 7200
Max Sustained Transfer Rate: 265 MB/s
Cameras Supported: Up to 64 HD
AI Streams Supported: Up to 32
Workload Rate Limit: 550 TB/year
MTBF: 2,000,000 hours
Warranty: 5 Years (Limited)
Load/Unload Cycles: 600,000
Operating Temperature: 0°C to 65°C
Non-operating Temperature: -40°C to 70°C
Power – Read/Write: 9W
Power – Idle: 8W
Power – Standby/Sleep: 0.5W
Dimensions (HxWxD): 26.1mm × 101.6mm × 147mm
Weight: 0.75kg (1.65 lbs)

Warranty Information

Manufacturer Warranty: 5-Year Limited
Professional Grade Reliability: Designed for long-term operation in high-stress, high-temperature environments
Device Analytics Ready: Monitors drive performance for preemptive issue resolution in compatible recorders

Brand Description

Western Digital (WD) is a leading global innovator in digital storage, offering dependable, high-performance solutions for surveillance, cloud, and consumer applications. The WD Purple™ Pro series delivers enterprise-grade storage for smart video systems, with advanced firmware and AI support to power next-generation security infrastructure.

SKU

SKU: WD-WD101PURP

Practical Use Scenarios

AI-Powered NVR Systems: Perfect for AI-enhanced recognition, facial analysis, and object tracking
Smart Cities & Traffic Surveillance: Reliable for high-resolution, multi-stream video analytics
Enterprise Security Networks: Ideal for data centers, stadiums, and commercial facilities with advanced VMS software
Public Transport & Airports: High-capacity, rugged design ensures nonstop operation in critical infrastructure
Large Multi-Bay NAS Systems: Built for high-density RAID arrays managing long-term video archives

Datasheets & Downloads

WD Purple Pro Datasheet (PDF)

Excellence for the Australian and New Zealand Market

The WD Purple Pro 10TB (WD101PURP) is RCM certified and compliant with Australian and New Zealand electronic and environmental standards. Officially sourced via Western Digital’s authorised ANZ distribution channels, the drive includes full local warranty and support. Optimised for operation in warm climates, multi-bay NVR environments, and AI-enabled smart surveillance systems, it’s a trusted choice for security integrators across the region.

FAQs (Product Code: WD101PURP)

Q1: Is the WD101PURP compatible with AI video analytics systems?
A: Yes, the WD101PURP supports up to 32 AI video streams, making it ideal for deep learning and smart surveillance applications.

Q2: Can the WD101PURP handle 24/7 operation with 64 cameras?
A: Absolutely. The drive is built for always-on environments and supports up to 64 HD camera feeds simultaneously.

Q3: What is the workload rating of the WD101PURP?
A: The WD101PURP has an impressive workload rating of 550TB/year, ideal for high-intensity video storage.

Q4: Does the WD101PURP include device health monitoring?
A: Yes, it supports WDDA™ (Western Digital Device Analytics) for proactive storage health diagnostics and management.

Q5: Is the WD101PURP suitable for use in NAS and multi-bay enclosures?
A: Yes, the drive is engineered for multi-bay compatibility and enterprise-grade RAID setups.

Q6: What is the warranty period for the WD101PURP in Australia and NZ?
A: The drive comes with a 5-year limited warranty, supported locally through Western Digital-authorised partners.

Q7: What technology helps reduce frame loss on the WD101PURP?
A: AllFrame™ AI firmware ensures smoother streaming and reduces frame drops in high-resolution video capture.

Q8: How does OptiNAND benefit the WD101PURP drive?
A: OptiNAND™ technology combines NAND and HDD functionality for better capacity, reliability, and performance under AI workloads.

FREE SHIPPING ON ALL ORDERS OVER $200 AUSTRALIA WIDE

All orders are delivered using the Australia Post shipping method and this is the most efficient method of delivery.

A flat rate of $12 applies to all orders under $200.

Delivery typically takes 3-5 business days all over Australia including Tasmania.

New Zealand: 10-15 business days.

Processing Times

We process orders from Monday to Friday, ensuring they are shipped within 24 hours of placement, excluding weekends and public holidays.

Tracking Your Order

Once your order is packed and dispatched from our warehouse, you will receive an email with a tracking number. This tracking number can be used to monitor your parcel's progress.

For your convenience, if you are not home at the time of delivery, the delivery driver will leave your parcel in a secure place if deemed safe. If it is not safe to leave the parcel, or if the parcel is too large, a card will be left with instructions on how to retrieve your parcel from the local depot.

Warranty period is given in the product description.

CCTV Importers’s Products come with guarantees that cannot be excluded under the Australian Consumer Law. You are entitled to a replacement or refund for a major failure of the Product and compensation for any other reasonably foreseeable loss or damage. You are also entitled to have the Products repaired or replaced if the Products fail to be of acceptable quality and the failure does not amount to a major failure.

Return and refund

Return form

Uncompromising Storage with a WD Purple Surveillance Hard Drive

WD Purple™ drives are engineered specifically for surveillance to help withstand the elevated heat fluctuations and equipment vibrations within NVR environments. An average desktop drive is built to run for only short intervals, not the harsh 24/7 always-on environment of a high-definition surveillance system. With WD Purple, you get reliable, surveillance-class storage that’s tested for compatibility in a wide range of security systems, and some of our latest models (WD22PURZ, WD42PURZ, and WD63PURZ) have improved power efficiency. Exclusive AllFrame™ technology helps reduce frame loss and improve overall video playback

Industry-Leading Storage. Surveillance You Can Trust.

Western Digital is a worldwide leader in the hard drive industry. With WD Purple™ surveillance storage, you have a drive engineered for high temperature, always-on surveillance systems so you can rely on quality video playback when you need it most. Whether you’re protecting loved ones or monitoring your business, WD Purple™ offers performance you can trust.

Western Digital's Exclusive AllFrame™ Technology

All WD Purple™ drives are equipped with AllFrame™ technology, which improves ATA streaming to help reduce frame loss and improve overall video playback, within a multitude of security video solutions.

Enhanced Workload Ratings

WD Purple™ drives feature a workload rating of up to 180TB/year2- up to three times that of desktop drives - to handle the unique demands of mainstream video surveillance DVR and NVR systems.

Multiple Cameras, Multiple Streams

Modern recorders now support multiple video streams per camera. WD Purple™ drives support up to 64 single-stream HD cameras (6TB1and above), and can also support many of the latest cameras that transmit multiple streams to enable basic AI functionality. With so many options, you have the flexibility to upgrade or expand your security applications in the future.

Designed for Today's and Tomorrow's Surveillance Solutions

With an MTBF of up to 1 million hours3, WD Purple™ drives are engineered for mainstream surveillance DVRs and NVRs that operate 24/7. With tarnish-resistant components3and support for more than eight bays4, WD Purple drives deliver reliable operation even in harsh environments.

Wide Compatibility. Seamless Integration.

WD Purple™ hard drives are built with compatibility in mind, so you can quickly and seamlessly add capacity to your surveillance system. With a wide range of industry-leading enclosures and chipsets supported, you’re sure to find the DVR or NVR configuration that’s right for you.

Proactive Storage Management with WDDA

Western Digital Device Analytics™ (WDDA) provides a wealth of storage device parametric operational and diagnostic data to the system; algorithms interpret the data and direct the system to alert system administrators of specific recommended actions to address potential issues. WDDA is intended to empower OEMs, system integrators, and IT professionals to better monitor and proactively manage supported storage devices to maintain optimal operation.

Three-Year Limited Warranty

As an industry-leading hard drive manufacturer, Western Digital stands behind their surveillance storage solutions with a 3-year limited warranty included with every WD Purple™ drive.

Official Product Overview

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Mitchell Binks

4 months ago

Great experience with CCTV Importers! The team was incredibly helpful. Their knowledge and customer service were top-notch, and they went the extra mile to ensure I wasn’t left waiting for parts.

Aaron M

a week ago

Excellent people to communicate with, understand there products, well priced. Went back for more products due to there easy to work with attitude.

Brett Kelly

5 months ago

Great company to deal with. Friendly and responsive. We had one little issue with a camera being the wrong colour but they were quick to resolve and offer options.

Tissa Hettiarachchi

8 months ago

Best cctv shop in the town. Got a very good deal with widener cameras. Staff were very helpful. Definitely recommend theses guys .

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